Magento is an open source ecommerce web application which has been widely adopted by online retailers. Magento was built using the Zend Framework and uses the Entity-attribute-value (EAV) database model to store data.
The Magento eCommerce platform serves more than 125,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, open-source, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store.
Magento Enterprise, the company’s premiere solution, enables mid- to large-sized merchants to build and run world-class online stores. Magento Enterprise has been adopted by thousands of the world’s leading merchants and brands.
Magento Go, the company’s hosted software-as-a-service solution, provides small merchants with the tools to help them succeed online – from payments to inventory management.
In 2011, Magento was acquired by eBay Inc. and became part of eBay’s X.commerce business unit. Magento is based in Los Angeles and employs more than 375 people worldwide.
THE COMPLETE TOOLSET FOR ECOMMERCE SUCCESS
Businesses need to do a lot of things well in order to compete effectively online. That's why Magento Enterprise Edition offers powerful, flexible features that address the full range of eCommerce needs.
ATTRACT & RETAIN MORE CUSTOMERS
Personalize shoppers' experiences to keep them engaged from first glance to checkout.
- Search Engine Optimization
- Customer Segmentation
- Targeted Promotions & Merchandising
- Custom Coupons
- Product Suggestions Tools
- Ratings & Reviews
MAKE BUYING EASY
Provide a seamless online retail experience, complete with unparalleled customer service. The results: higher conversions and happier customers.
- Powerful Search Capabilities
- Layered Navigation
- Persistent Shopping
- Customer-Assisted Shopping
- Multiple Payment & Shipping Options
- Return Management Authorization
FOSTER BRAND AFFINITY
Loyal customers are the key to a successful business. We provide the tools to keep them coming back to your store again and again.
- Customer Rewards Points
- Private Sales
- Automated Email Reminders
- Wish Lists
- Gift Registry
- Gift Cards
- Store Credit
CUSTOMIZE & REFINE YOUR SITE
Enterprise Edition lets you customize the look, feel and functionality of your store to meet your unique specifications. Extend and refine your site as you grow and your needs evolve.
- One License. Multiple Stores
- Flexible Product Catalog
- Custom Landing Pages
- Mobile Commerce
- Third-Party Applications and Extensions
- Custom Development
- Global Commerce
GROW & SCALE WITH CONFIDENCE
Whether you’re expanding into new markets, new countries, or even just expanding to new volume levels, Enterprise Edition will help you scale while keeping your site secure.
- Optimized Speed & Performance
- Security & Compliance
- Testing & Updating Environment
- Backup & Rollback